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"With the movie right around Valentine's Day, this is one of our busiest times." "When the books came out we saw a spike in some of our product lines," said Denninger, who lives in Riverview. The 34-year-old consultant for Pure Romance, a purveyor of "mild to wild" in-home sex toy parties for women, recently worked a Fifty Shades party that featured "arti-choke" dip. Sharon Denninger knows because it's part of her job. Pinterest is lit up with Fifty Shades party planning ideas.
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"You're going to suffer and enjoy every moment," the ad reads. In it, a human tongue is restrained in chains and leather underwear. Domino's Pizza in Israel unleashed a really creepy ad for Sriracha pizza.
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You can buy a Fifty Shades candle, a blindfold set, oils and a "vibrating ring" on an end cap, near the toothpaste, at Target.Ĭompanies that have nothing to do with sex or romance are seizing an opportunity with the frailest of ties. There's a Fifty Shades wine in flavors of Red Satin and White Silk. There's a Fifty Shades bear from Vermont Teddy Bears. Yeah, I've read it.īut it's tough to think of a smutty book that has clicked in the collective consciousness like Fifty Shades, to the point of spawning entirely new branded items. He lets her into his world of BDSM (bondage, dominance, submission, sadism, masochism) and sex contracts. Anastasia, or Ana, is his perfect submissive. She interviews him for the college newspaper.ĭo you know the rest? Christian is tortured for various reasons relating to his mother, but he's a hottie. "Ma-ma-ma-ma mommy porn, it's porn, it's porn," the cast sang to a Rihanna tune.įifty Shades has come off the Kindle and into the crowd. In Clearwater, it was just a girls' night out for the audience of 750, right next to Sex and the City and Skinnygirl margaritas. For all its shock, Fifty Shades has lost its shock value, and the fans are fine with that.
#50 SHADES OF GREY THEATRE PLUS#
Can you think of anything else that does that? I can't.Īdd the long-awaited movie coming out on Valentine's Day weekend (not a parody), plus the parade of cash-cow merchandise we'll talk about in a bit, and it was clear. On this night, the Capitol Theatre in Clearwater was filled with a mostly female audience, welded in an odd sisterhood that allowed them to laugh, but also to publicly express some light interest in bondage.